Caterham, which has the rights to build the Lotus 7, has hit on an intriguing way of combining market research and car design.
Taking a cue from Wikipedia, Caterham has set up a website (www.splitwheel.com) that invites visitors to contribute their ideas for the shape and specification of a new Caterham model that will go into production in 2011.
After the entries are culled, the website will begin a voting process to decide on the final design. Participants will be able to monitor the project and perhaps also become involved in its testing and development.
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